The Company

We are building technologies and solutions that will drive the zero emission future

At Chara we have developed technologies that will help reduce millions of tons of carbon emissions from industries, mobility, buildings and households. We understand that in order to create a cleaner future, we need to make motors the prime movers more efficient, sustainable and accessible to everyone.

Led by veteran founders, at Chara we have assembled a talented and diverse team of experts from various engineering disciplines to tackle the complex challenges of building rare-earth and affordable motors and controllers. Innovative engineering across motor design, control algorithms and mechanical design helps Chara build optimized solution for best in class efficiency and performance.

The Team + Founders

Bhaktha Keshavachar

Founder and CEO

An arizona State University graduate and a long time Intel veteran. Previously founded Ezetap, a pioneer in the mPOS payment space which went on to raise a total of 50 M USD from global investors and acquired by RazorPay


Founder and Chief Motor Designer

Over four decades of experience building motors for various shapes, sizes and applications. Previously, Head of Motor Design at Kirloskar Motors and founder of a motor design consultancy that built specialized motors for large MNCs.


Founder and CTO

Graduate of the famed IIT-Madras and RPI, NY. Has deep expertise in power electronics and is the brains behind many of the innovative IP developed at Chara to make SRM a reality.

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