A solution

Chara {Sanksrit: चरा | Motion}

A scalable, cloud-controlled, and rare earth mineral free Hardware and Software platform for the Switched Reluctance Motor and other magnet free motor technologies.

why choose us

A different approach

Innovative Solution

Novel, efficient re-design of stator and rotor

High Efficiency

AI/ML infusion for increased performance and efficiency

Highly Robust

Magnet free and ability to operate at higher temperatures

Great Operability

New algorithms for control and sensor-less design

Constant Analysis

Constant online and offline analysis of motor data

Data Insights

Usage characteristics and data insights for OEMs

Applications

hvac
HVAC
electric vehicles
Electric Vehicles
home appliances
Home Appliances
industrial
Industrial
aerospace
Aerospace
drones
Drones

Make here, implement everywhere

Start local

We do ground-up design here — the base motor, the drive electronics, and the software. Hence, we can provide great service and upgradability options, along with a lot of cost advantages. It also removes dependence on rare-earth minerals, which are in short supply.

Go global

Our proven product and technology have wide-ranging application in global markets in Europe, the Americas, Australia and Japan. All the world's a stage and the opportunities are quite endless with more sustainability, fewer long-term strategic dependencies and a greener planet.

team

Founders

Bhaktha  
- TINKERER, BUILDER OF THINGS
- MAKE IN INDIA IS CORE MANTRA
- BPL INDIA, SHARP, INTEL, EZETAP
Ravi  
- MOTORS EXPERT, ASTUTE THINKER
- 40 YRS OF BUILDING ELEC. MACHINES
- BHEL, KIRLOSKAR, IEC AND CONSULTING
Maha  
- EXPERIMENTER, BREAKER OF THINGS
- SIMPLE ALWAYS WINS
- MAXIM, EZETAP, INTEL, Startups

Our Sponsors and Investors

Kalaari Capital
CIIE, IIMA
IISc, Bengaluru
shape
shape

Write To Us

Want to know more? Drop us a line!

Career Opportunities

We are looking for warriors and zealots skilled in Modeling, Hardware, Power Electronics, Embedded Software, AI/ML, Sales and BD. Let us know if you're interested!